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THE INFLUENCE OF E-SERVICE QUALITY AND PERCEIVED QUALITY ON CONSUMER LOYALTY OF ONLINE SHOP TOKOPEDIA USERS IN MALANG CITY Wisaksana Jurnal Ilmiah Mahasiswa FEB

You name it, and you can stay assured about finding them all here. For those of you with erratic working hours, Flipkart is your best bet. Shop in your PJs, at night or in the wee hours of the morning. Especially in cases of large or heavy products, delivery can be not only more convenient but also not require having or using a car. In several studies, perceived value, shopping style, and brand trust are the main factors that affect online consumers’ decisions. The perceived value means that people can compare the products and prices online, bringing them the perceived value of getting more benefits online than in an offline store.

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  • The novelty dimension may keep consumers exploring a shopping site, whereas the complexity dimension may induce impulse purchases.
  • Shipping costs reduce the price advantage of online merchandise, though depending on the jurisdiction, a lack of sales tax may compensate for this.
  • Here, people do not go to the malls to only buy stuff they need or to do shopping.
  • Samsung.com Services and marketing information, new product and service announcements as well as special offers, events and newsletters.

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Secure online shopping

E-commerce has evolved over the past few years and since it’s easier and more convenient, it is evident that customers are actually switching to the trend of online shopping. Daraz, the Nepali shopping store, brings a whole new concept by showcasing a number of famous brands under one roof. Not only does it fulfill clothing necessities of both men and women but you can also shop for all kinds of appliances like air conditioners, heaters, refrigerators, LED TVs and a lot more. Simply select your favorite brand like Samsung, Apple, HP, Huawei, Dell, Canon, Nikon, etc and get yourself the best electronic items.

The theory used in this research is the theory of consumer society or Consumer Society developed by Jean Baudrillard . Where Baudrillard explains the essence of a consumerist society is a society that does not use the substance of the commodities, and the public uses the symbolic value and mark value called hyper-reality. The results of this study indicate that the development of technology has a role in the choice of symbolic value and sign value by individuals in consuming commodities. So culmination by Baudrillard is society no longer consume goods, but consume symbolic and sign. The suggestion given is that students should consider risk, security and security of online shop. A storm of global trends are coming together at the same time to cause malls to change the role they play in people’s lives.

Product suitability

An online store may also be called an e-web-store, e-shop, e-store, Internet shop, web-shop, web-store, online store, online storefront and virtual store. Mobile commerce (or m-commerce) describes purchasing from an online retailer’s mobile device-optimized website or software application (“app”). These websites or apps are designed to enable customers to browse through a companies’ products and services on tablet computers and smartphones. Products such as spare parts, both for consumer items like washing machines and for industrial equipment like centrifugal pumps, also seem good candidates for selling online.

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